JFK’s Crisis Leadership Strategy

The Story:

Ever faced a crisis where everyone expected you to act—now?

Ever made a terrible decision under pressure?

October 1962 brought a close call of nuclear war. 

The USSR had installed nuclear missiles in Cuba—just 90 miles from American shores.

Meanwhile, the U.S. had missiles stationed in Turkey, pointed straight at the Soviet Union.

Both sides held dangerous leverage, but Cuba was well within reach of the U.S. Navy, which dominated the waters of the Western Hemisphere.

The world holds its breath.

One misstep, one rash decision, and the situation could spiral out of control.

Most leaders would have cracked under such pressure.

JFK didn’t.

He didn't trust war-hungry generals.

Instead of rushing in, he built ExComm (Executive Committee of the National Security Council).

He assembled a handpicked team of experts:

• Diplomats

• Military strategists

• Political advisors

• Intelligence experts

Not a groupthink—it was a battle of ideas.

They challenged and analyzed every option before acting.

And it worked.

A peaceful resolution that rewrote crisis leadership forever.

But how? What made ExComm so powerful?

(Stay tuned—you’re about to find out.)

Buy Time (Even When Everyone Wants Action)

Panic fuels bad decisions (& sometimes even worse)

Most leaders react. 

But the best? They find time (& ways) to think. 

JFK stalled for 13 days—enough time to find a smarter way out.

The military and the public demanded action. 

But Kennedy held his ground until ExComm struck a quiet deal:

• The U.S. removes missiles from Turkey.

• Soviets pull theirs from Cuba.

Lesson for Leaders:

Speed isn’t a strategy. Time creates options.

The best decision isn’t always the first one that pops into your head.

Make space to find it. 

Have a Plan B (Or Get Ready to Fail)

Kennedy knew that a single-track plan was a death sentence.

So ExComm ran two parallel strategies:

• Track 1: Prepare for military action (just in case).

• Track 2: Find a diplomatic exit (to avoid nuclear war).

If diplomacy failed? The military was ready.

If military action was too risky? Diplomacy was in motion.

There was never an “all or nothing” mindset.

Lesson for Leaders:

Don’t put all your eggs in one basket.

When stakes are high, always develop multiple paths to success.

Challenge Authority (But Don’t Get Fired)

Here’s what set ExComm apart:

Dissent wasn’t just allowed—it was encouraged.

Kennedy wanted thoughtful debate, argument, and ideas that clashed.

At one point, Robert McNamara even told top generals:

"You have no idea what you’re talking about."

And JFK?

He didn’t punish it—he welcomed it.

Because true leadership isn’t always about agreement. 

It’s about asking the right questions to get the right answers. 

Lesson for Leaders:

Build a team that can challenge your opinions. (Constructive criticism) 

If your team always nods along, you don’t have advisors—you have an echo chamber.

Strategic Silence

Most leaders talk too much. 

JFK knew better.

At ExComm meetings, he spoke last. 

Why? 

Because when the boss talks first, everyone else just nods. 

By staying quiet, he got real opinions—not just what people thought he wanted to hear.

Lesson for Leaders: 

The best insights come when you stop talking.

Shut up and listen. 

The “Backchannel” Strategy: How to Win Without Fighting?

While ExComm debated, JFK played his ace—his brother, Robert, secretly negotiated with the Soviets.

No threats. No grandstanding. 

Just a quiet deal that ended the crisis.

Lesson for Leaders:

Be diplomatic. 

Public battles incite egos. (When everyone’s watching, nobody wants to back down.) 

That’s why the best deals happen behind closed doors—aiming for a solution, not a standing ovation. 

ExComm’s Legacy: The Art of Smart Leadership

The Cuban Missile Crisis could’ve ended in disaster.

But Kennedy found a way to win—without firing a shot.

Now, ask yourself:

Would your leadership survive a crisis?

• Do you think under pressure or rush in?

• Do you challenge ideas or surround yourself with yes-men?

• Do you explore multiple solutions or bet it all on one?

& remember: Great leaders don’t shout to be heard— they build the right room with the right voices. 

Until next time,

Lead like JFK (without Cold War stress).

P.S. What’s your toughest leadership call? Hit reply and tell me—I’ll share insights on the best ones. 

Kris,
Leadership Lens

P.P.S. Want more insights? Connect with me on LinkedIn